Meet Peter Hoffman, president and owner of Sierra Auto in Monrovia. Peter tells us about how the business was founded, why he likes doing business in Monrovia, and why the panda has remained nameless after all these years. Meet Peter Hoffman, president and owner of Sierra Auto in Monrovia. Peter tells us about how the business was founded, why he likes doing business in Monrovia, and why the panda has remained nameless after all these years. 
