Small Business Saturday campaign, intended to promote holiday shopping at local businesses on Nov. 26.
In short, American Express card holders will receive a $25 statement credit for purchasing at least $25 worth of merchandise at participating businesses as part of a national initiative to boost sales.
Although this is just the second year of the campaign, one article reports that there was a 29 percent rise in sales volumes for American Express' small business merchants versus the same day in 2009.
Facebook has also teamed up with American Express, and is offering free advertising of up to $100 to the first 10,000 businesses that sign up.
Merchants interested in participating can find mind information here.